WooCommerce for Small Business: WooCommerce Tips and Tricks 2024 You Need to Know

Is a WooCommerce website easy to build?

You can build the website by downloading WooCommerce and adding your product details, then start selling. But, making the perfect WooCommerce website that helps the business boost sales is tricky.

You can use various tips to improve the visibility and user experience to grow the business. Here are the 9 WooCommerce tips to build a successful WooCommerce website in 2024.

9 WooCommerce Tips and Tricks for the Successful Business

1. Choose Right Plugins

Choose the right plugin that builds WooCommerce websites better. You can download the plugins according to your website needs, including:

• SEO: Yoast checks your website content and product description to boost its SEO. Moreover, SEO Academy helps you learn more about how SEO works.
• Payments: A trustworthy payment plugin is necessary to accept payments and protect against fraud.

Find the right plugins to grow your WooCommerce website.

2. Increase Your SEO Visibility

Here are some simple ways to improve your website’s SEO:

• Content intent should be evident in the title and show the product.
• Breadcrumb should be on the top of the page, showing easy navigation for customers to move back pages.
• Customers understand the products by their meta descriptions before clicking the link. Hence, make sure there should be a meta description on each website page.
• URL should have keywords and the category of whatever you are selling.

3. Images and Videos Quality

All images and videos should be of higher quality and load fast. Follow these given tips for a better eCommerce website. 

• Use simple backgrounds to highlight your products.
• Use JPEG format for smaller file sizes and better colour handling.
• Resize images to reduce load times. Fast-loading images make your products attract more sales.

4. Compelling Descriptions

While writing a description, make sure it is helpful, informative, and has essential features of the products that answer the customer’s queries. Create unique and compelling descriptions and avoid duplicate content issues.

5. Store Security

Consider these points to make your WooCommerce business secure:

• Choose a reliable and secure host with features like automated backups and prevention support.
• Use plugins designed for WooCommerce to ensure it is easy to operate.
• Keep your passwords strong and avoid using easy-to-guess ones.
• Get an SSL certificate to safeguard customer data and also improve SEO.
• Manage user roles for the employees who can access the WooCommerce site. Make sure that access to specific pages is restricted to authorized employees only.

6. Daily Deals

You can use a daily deal plugin to show different products each day with discounts which attract customers. Choose any item to feature in the deals and then set the start and end dates along with the discount offer.

7. Customer Reviews On Product Pages

You can add a review plugin so that customers can give feedback and let them know what others think about the website. This review plugin helps shoppers know more details about the products.

8. Checkout Page

Your checkout page needs to be simple and easy for customers because the confusing page can make customers give up on their purchases. Here are some ways to optimize the WooCommerce checkout page better:

• Only ask for necessary information and avoid optional fields that make ordering harder.
• Use a plugin to create the offer product add-ons that change based on what you’re selling.
• Remove ads and other distractions from the checkout page. A clean page loads faster and shows you care about your customer’s data.

9. Customer Support

You can support the customers on your WooCommerce by adding a live chat interface. Customers can click on the chat link to send a support ticket. A representative then communicates with the customer. You can also use chatbots, but they must be set up correctly and tested regularly to ensure they give the correct answers.

Final Thoughts

Customer support is critical. These WooCommerce tips will improve your e-commerce website and help you maximize the sales of your products.

More Resources:

> Cannibalization: How to Identify & Fix Keyword Cannibalization to Boost SEO
> What is breadcrumb navigation for SEO?
> Mobile SEO Mistakes
> How do we improve page speed- The Complete Guide
> SEO Myths about website optimization