One of the best ways to keep in touch with your audience is to create an email newsletter for your WordPress website. Visitors can sign up to get updates about your most recent deals, blog entries, sales, and more. We send millions of emails and run a number of successful newsletters with thousands of subscribers across our company websites. Newsletters have proven to be a useful tool for expanding our audience and fostering relationships.
By sending out newsletters on a regular basis, you can keep website visitors updated on news and promotions. It will aid in brand promotion, eventually converting visitors into prospective clients and boosting your earnings. Making email newsletters, however, can take some time. Not only must you send your subscribers emails regularly, but they also need to contain pertinent information.
To optimize your email campaign in this situation, a WordPress newsletter plugin is quite helpful. Among other things, it can help you segment your audience and automate newsletter sending. We have tested several WordPress newsletter plugins to make your decision-making process easier and only suggest the best products available.
Significance of an Email Newsletter for Your Website
Before launching a newsletter, some website owners believe they must achieve a specific level. But based on our observations, you must start growing your email list as soon as possible. You are not required to comply with regular news updates, even though we are using the term “newsletter.” To help them engage with their audience, many of our users have successfully developed brief email courses for new subscribers. Others provide special discounts on goods and services by using their email list.
Using newsletter plugins, you can make and distribute newsletters right from the WordPress dashboard. To grow and manage your mailing list and draw in more visitors, some concentrate on creating visually appealing forms and pop-ups.
WordPress newsletter plugins come in three varieties:
- Email marketing services, which offer the widest range of features, are linked to the first kind.
- The second kind lets you write emails right within WordPress, but it needs third-party SMTP services to deliver them to subscribers in a dependable manner.
- Finally, by combining your email list with other newsletter tools and well-known email marketing WordPress services, the third kind aims to assist you in expanding your email list.
Check out our comprehensive guide on how to properly create an email newsletter if you need more ideas. Numerous WordPress newsletter users have benefited from its assistance in creating successful campaigns.
Best 12 WordPress Plugins for Newsletters
Managing your emails and sending them to your subscribers is the focus of newsletter plugins. The top WordPress newsletter plugins integrate robust built-ins like analytics and automation.
1. Constant Contact
One service that you can use to create an email list and send emails is Constant Contact. We think it’s the greatest email marketing WordPress service for small businesses based on our thorough testing. Leading WordPress form plugins have built-in integration for Constant Contact because of its widespread use, making it easy to create newsletter subscription forms.
This makes it simple to grow your email list from your WordPress website while sending emails using Constant Contact, a robust email deliverability platform.
Constant Contact Cons
- Constant Contact is an email marketing service with all the features. It makes it simple to segment your list, create lovely emails with templates, set up automated emails, and more.
- To help you track and improve your email campaigns, it provides comprehensive reporting with metrics like clicks, open rates, and more.
- Constant Contact offers a generous free trial to get you started if you don’t already have an account.
- Numerous third-party plugins provide native Constant Contact integration.
- Constant Contact offers first-rate support via chat, email, and live phone.
- Constant Contact can also be integrated with other eCommerce platforms, such as WooCommerce.
- Constant contact is a fully featured email marketing service You can easily create the email newsletter by using the email templates.
Constant Contact Pros
- Advanced targeting features found in marketing automation platforms such as Drip or Kit (formerly ConvertKit) are absent from Constant Contact’s email marketing service.
Pricing
To integrate the Constant Contact plugin with the WordPress is 100% free but it is only for 60 days (no credit-card required). And the premium of Constant contact starts with 12$/month.
Overall
Constant Contact is the simplest email marketing solution for small businesses, which is why we suggest it. Even for novices, it makes setting up and managing email campaigns easier with its simple tools and user-friendly interface. You must, however, make use of their email marketing WordPress service. You can send 100 emails during Constant Contact’s free trial period (no credit card is needed). They then start charging as little as $12 a month.
2. OptinMonster
OptinMonster is a well-known WordPress plugin for email popups and marketing. In order to expand your email list and turn more visitors who are about to leave into subscribers, it enables you to create customized newsletter opt-in forms. All of the main email marketing services and well-known WordPress newsletter plugins are compatible with OptinMonster. Additionally, it includes every tool required to comply with GDPR.
OptinMonster Pros
- Numerous email marketing services, including well-known ones like Constant Contact, are integrated with OptinMonster.
- Popups that show up when users are ready to leave your website can be made with OptinMonster’s patented Exit-Intent® technology. The visitor’s experience won’t be disrupted as a result.
- To get your list building going, you can start with a vast template library that includes stunning email opt-in forms, email subscription widgets, pop-ups, sidebar forms, and more.
- A/B testing your sign-up forms is a simple way to determine which headlines, offers, and layouts result in the highest conversion rates.
- To target particular pages on your website, you can create segmentation rules. Additionally, OptinMonster allows you to customize your newsletter forms according to user location, previous site activity, etc.
- Full access to OptinMonster university training is included in all plans. Plans, checklists, e-books, webinars, and other resources are available here to help you expand your email list more quickly.
- A complete money-back guarantee is offered. You can cancel the software within 14 days of purchase and receive a complete refund if you decide you don’t like it for any reason.
OptinMonster Cons
- OptinMonster does not offer the mailing list software itself.
- Not available for a free trial.
Pricing
OptinMonster premium plugin costs $9/month. You can also upgrade the OptinMonster to unlock the special features like the geolocation, and gamified opt-in forms.
Overall
We recommend OptinMonster because it’s the best plugin for newsletter WordPress. You can quickly create popups and opt-in forms with high conversion rates using its easy-to-use drag-and-drop builder. Its advanced targeting features let you customize campaigns to maximize the growth of subscribers. The OptinMonster premium plugin is billed annually and costs $7 per month. Powerful features like gamified opt-in forms and geolocation can be unlocked by upgrading.
3. HubSpot
You can use HubSpot, a comprehensive all-in-one marketing platform, to create email newsletters on your WordPress website. Many of its sophisticated features, such as email marketing, CRM, sales tools, automated workflows, a website builder, and more, were thoroughly examined by us. See our comprehensive HubSpot review for more information.
The HubSpot email marketing WordPress feature makes it simple to produce newsletters that look professional. It provides various templates, customization choices, and a drag-and-drop editor.
HubSpot Pros
- You can quickly create email newsletters with HubSpot’s user-friendly email editor, which features drag-and-drop functionality.
- It provides a variety of layouts, images, call-to-action (CTA) buttons, templates, and other customization options for your newsletters.
- You can plan emails in advance with HubSpot. In order to prevent your newsletters from ending up in the spam folder, the email marketing WordPress tool also guarantees high email deliverability.
- You can design a customized experience for every user with HubSpot CRM. The most recent email subject line, link, CTA, and other content are automatically served, and you can see where the email subscribers are in the purchasing stage.
- It makes it simple to create drip campaigns, autoresponders, and A/B tests for your landing pages and email subject lines.
- WordPress, WooCommerce, WPForms, and other high-end marketing tools are all easily integrated with HubSpot.
HubSpot Cons
- To access more sophisticated add-ons like email automation or A/B testing, you will need to upgrade to the premium plan.
- In the free version, you won’t be able to access advanced reporting for your newsletters or get rid of the HubSpot branding.
Overall
We suggest HubSpot because it makes managing your marketing efforts easier by providing a variety of marketing tools on a single platform. Sending up to 2,000 emails a month is possible with their free plan, which is ideal for small businesses just getting started with email marketing. You can send 2,000 emails a month with HubSpot Email Marketing, which is free to use. You can upgrade to their premium plan $800/month with marketing hub professional for more sophisticated features.
4. Brevo
Another email marketing WordPress and email management program that we strongly suggest is Brevo, formerly known as Sendinblue. In addition to a basic plugin that you can download from WordPress.org, it is user-friendly and offers a free plan. You can use Brevo to send emails via your website in addition to email marketing. The best SMTP email service provider with high email deliverability is one of our top picks.
Brevo Pros
- Using your WordPress dashboard, installing the Brevo (Sendinblue) WordPress plugin is simple. After creating it, all you need to do is use the API key from your Brevo account to activate it.
- You can send up to 300 emails every day to your newsletter list with a completely free plan that doesn’t require you to enter your credit card information.
- The customer support staff at Brevo is friendly and quick to respond.
- You can connect Brevo’s SMTP and send your buyer confirmation emails if you’re using WooCommerce by using the WP Mail SMTP plugin.
- There are several newsletter templates available in Brevo. They will all appear well on mobile devices because they are responsive.
Brevo Cons
- Brevo lacks robust segmentation and automation features, as well as the variety of templates that some other email service providers provide.
- It can be a little tricky to import your contacts if you have already set up a mailing list elsewhere.
Brevo Price
Sendinblue has both the free and premium plan. In free plan, you can send up to 300 email/day. If you want to send more email then go for the paid one that starts from Rs.565/month. And that will give you 5000 emails per month and there are no per day sending limits.
Overall
It provides an easy-to-use interface that makes email marketing straightforward, even for novices. Additionally, you can send up to 300 emails a day with their free plan, which is ideal for small businesses who want to expand their newsletter without incurring additional fees.
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5. Omnisend
For eCommerce companies, Omnisend is a potent omni-channel marketing automation tool. The drag-and-drop email builder and pre-made responsive email templates make it simple to create expert email campaigns. Additionally, Omnisend provides a comprehensive free email marketing plan with sophisticated features like web push notifications, SMS, A/B testing, subscribe wp plugin segmentation, pre-built automation, and more.
Omnisend Pros
- The Omnisend WordPress plugin makes it simple to integrate Omnisend with the WooCommerce store.
- You can send up to 500 emails to up to 250 contacts each month with the free plan. Additionally, you will receive free SMS credits and be able to send up to 500 push notifications.
- In contrast to other newsletter plugins, the free plan offers access to more sophisticated features like performance reports, A/B testing, and unlimited subscriber segmentation.
- To increase sales automatically, it includes pre-built email workflows for cross-selling, product abandonment, cart abandonment, and more.
- It provides popups, landing pages, and built-in signup forms to increase the number of email subscribers.
Omnisend Cons
- If all you want is a basic email newsletter plugin, Omnisend’s sophisticated features may be too much to handle.
- If you’re new to email marketing, Omnisend’s setup and interface may be a little confusing.
Overall
For eCommerce businesses seeking a multi-channel marketing platform with additional automation features, we suggest Omnisend. Its sophisticated features simplify marketing efforts and increase sales by enabling you to interact with customers through email, SMS, and other channels. You can send up to 500 emails per month with Omnisend’s free plan. You will need to upgrade to a paid plan that starts at $11.20 per month as your subscribe wp plugin list gets larger.
6. FunnelKit
FunnelKit Automation, formerly known as Autonami, is a comprehensive WordPress email automation platform. We adored how it makes it simple for users to set up automated and broadcast email campaigns from the WordPress dashboard. Pre-built workflows for automated coupons, upsell emails, follow-ups, welcome emails, emails to abandoned shopping carts, and more are included. With the visual builder, you can also start from scratch when creating your workflows. Additionally, a library of pre-made WooCommerce email templates is included, and the drag-and-drop builder makes it simple to customize your WooCommerce emails.
FunnelKit Pros
- You can add as many contacts as you like and send as many emails as you like.
- Enhances email deliverability by integrating with SMTP plugins like WP Mail SMTP and well-known email marketing WordPress services like Brevo, Mailgun, Amazon SES, and SendGrid.
- With the drag-and-drop email builder, you can quickly alter all of WooCommerce’s default emails to reflect your brand.
- Use the visual builder to start from scratch when creating email marketing automation. Or use a single click to import pre-made email automation.
- Learn more about your subscribers and follow their progress through your campaigns with the integrated CRM’s 360° contacts view.
FunnelKit Cons
- FunnelKit Automations’ free edition has limited functionality.
- Compared to other WP newsletter plugins, it offers fewer integrations with well-known apps and tools.
Overall
Because FunnelKit provides an intuitive platform for building high-converting sales funnels and expanding your email newsletter, we suggest it. Without requiring complex technical knowledge, FunnelKit helps you maximize your marketing efforts and increase conversions with its robust automation tools and smooth WordPress integration. FunnelKit Automations offers unlimited emails, contacts, and automation for $249.50 a year. Additionally, you will have access to FunnelKit, the top WooCommerce sales funnel builder. Additionally, you can test out FunnelKit Automations’ free version.
7. SeedProd
The greatest WordPress landing page builder is SeedProd. It assists you in building an email list and creating beautiful landing pages to launch an email WP newsletter. We create high-converting landing pages for many of our websites using SeedProd. To get you started, you can choose from hundreds of expertly created landing page templates, all of which are fully customizable. With the plugin’s drag-and-drop page builder, creating any kind of page—including sales pages, checkout pages, coming soon pages, and much more—is simple. Email marketing platforms such as Brevo, Kit (formerly ConvertKit), Constant Contact, and others are easily integrated with SeedProd.
SeedProd Pros
- Creating pages for email collection is incredibly simple with SeedProd’s drag-and-drop landing page builder, which is ideal for beginners.
- To get you started, it provides more than 300 premade theme templates and landing page designs. Another option is to start from scratch and make a landing page using a blank template.
- Your email newsletter landing page can be customized using a variety of blocks. A contact form, testimonials, a countdown clock, social media sharing options, an opt-in form, and much more can be added.
- Prominent email marketing services and eCommerce platforms like WooCommerce are among the premium integrations that SeedProd supports.
SeedProd Cons
- SeedProd provides a free version. It lacks premium integrations with email marketing services and pro blocks for customization, so its features are limited.
- Your real mailing list won’t be visible to you in SeedProd. Nonetheless, the plugin can be integrated with Constant Contact or another email marketing tool.
Overall
We suggest SeedProd because it makes it simple to include eye-catching landing pages in your newsletter signup form. With its drag-and-drop builder, it also assists you in creating on-demand landing pages for your WP newsletter campaigns. SeedProd offers a 14-day money-back guarantee and starts at $39.50 per year. To get you started, SeedProd also comes with a free version.
8. Uncanny Automator
The greatest WordPress automation plugin is Uncanny Automator. It makes it simple to automate many tasks in WordPress without having to change any code. Uncanny Automator does the work for you by connecting various WordPress plugins and marketing tools. Workflows that are automated can be made for a variety of processes. For instance, a user will be automatically added to the ActiveCampaign email list when they submit a form using WPForms. Likewise, you can develop additional automation recipes, like incorporating Zoom calls and webinars into WordPress or integrating Google Sheets with WooCommerce.
Uncanny Automator Pros
- Creating effective automated workflows is made simple with Uncanny Automator.
- You can automate several tasks without writing code, and you’ll save time and make fewer mistakes.
- More than 150 distinct WordPress plugins and third-party apps are supported by the plugin.
- You can select from more than 1,000 triggers and actions.
Uncanny Automator Cons
A free version of Uncanny Automator with numerous integrations is available. You will need to upgrade to the premium version, though, if you want integrations with other marketing tools, such as Google Sheets, Mailchimp, Slack, and Zoom.
Overall
It enables you to link your preferred email marketing tools to your WordPress website and automate tasks. Its robust automation features make it easy to set up workflows that support the expansion of your email newsletter. With Uncanny Automator, you can get premium integrations, limitless recipes, premium support, and more for as little as $149 per year. To set up WP newsletter automation, you can test out the free version.
9. Groundhogg
Website owners can improve customer relationship management, automate marketing tasks, and streamline communication with Groundhogg, an award-winning WordPress CRM, email, and marketing automation plugin.
Groundhogg Pros
- Groundhogg uses the user data and forms that are already on your WordPress website to integrate seamlessly.
- Set up automated email campaigns that are triggered by purchases, user activity, and other occasions.
- Targeted Audience Segmentation: To create email campaigns that are highly relevant, divide up your audience according to different criteria.
- For companies with sizable subscriber bases, Groundhogg’s pricing is economical because it varies according to the size of your list.
- Provides webhooks and a REST API for personalization and tool integration.
Groundhogg Cons
- Although it works well with WordPress, there might not be many links to other tools and platforms.
- Since Groundhogg is a feature-rich plugin, it may affect how well your WordPress website runs, particularly on shared hosting.
- It could be difficult for new users to become proficient with all the features, especially if they are not familiar with WordPress.
Overall
For WordPress users who desire sophisticated features and close integration with their websites, Groundhogg is a potent email marketing and marketing automation tool. The learning curve may be higher, though, and there may be issues with website performance and third-party integrations. When making your decision, take your technical know-how, financial constraints, and requirements for external integrations into account.
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10. MailPoet
- MailPoet is one of the newsletter plugins for WordPress that also works with the WooCommerce website.
- You also need an account with the third party email service provider such as Constant Contact.
- However you can also sign up for MailPoet’s “Premium + Sending” service, which takes care of sending the emails too. You can send upto 1000 subscribers for free of cost.
MailPoet Pros
- It is quick and easy to get started with MailPoet. You only need to install the plugin in WordPress and get started.
- You can manage the subscriber and newsletter email lists through the WordPress dashboard. It means you don’t need to login to anything else.
- There is a free plan available for up to 1000 subscribers, if you have a tight budget then you can use this as a great option.
- There are a lot of templates available to send the emails.
- You can add a signup form to your WooCommerce checkout page to collect emails and encourage repeat purchases.
- Money-Back Guarantee: If you don’t like this MailPoet, you can ask for money back.
- You can use MailPoet’s own sending service or sign up for the third party service such as Amazon SES or Sendgrid.
- You can easily connect the MailPoet to OptinMonster if you want to use both the plugins.
MailPoet Cons
- There are not a huge number of templates available, you can slsp customize it to get something that works for you.
- The analytics tools provided by MailPoet are more limited than those you will get with some other email marketing services.
MailPoet Price
MailPoet is free of cost. If you want to use their “Premium + Sending” service, it is free up to 1000 subscribers. After that, it costs from $13/month.
11. Bloom
Bloom is a plugin from Elegant Themes, the Divi theme creators. You can create signup forms to encourage people to join your email list. And also you can add them in any location.
Bloom Pros
- If you already have an account with the Elegant Themes then you don’t have to pay anything for Bloom. This can help you keep down the cost of building a WordPress site.
- Bloom has a lot of different options such as opt-in, and more.
- Bloom easily integrates with different email service providers including MailPoet, Sendinblue, and Constant Contact.
- You can design your opt-in to appear after a certain interval of time or after certain triggers take place.
Bloom Cons
- The range of templates is quite limited, though there are several color variations of each layout.
- It doesn’t offer fullscreen opt-ins and floating bars like OptinMonster.
Pricing
Bloom is part of the full Elegant Themes package including their drag and drop WordPress theme.
- Divi: $89/year
- Divi Pro: $277/year
12. Newsletter
Newsletter is a free WordPress Newsletter plugin that is used to send as many emails as you want. The premium version of Newsletter integrates with other plugins like WPForms, WooCommerce and offers extra features.
Pros of Newsletter:
- Newsletter is free of cost, if you want more than you have to pay for the Premium version to get all the extensions.
- You can also add an external SMTP provider.
- You can control how fast emails go out, which is very useful if you’re sending them through your web host and they place limits on you.
- Free Addons available: You could use these addons to create an archive of your newsletter and lock content so that people can access it after subscribing.
Cons of Newsletter:
- The spam prevention is not good. You may get some spam subscriptions through the signup form.
- It has no sending option like MailPoet does. So, you need to connect it to an external SMTP provider.
Pricing
Newsletters are free of cost. But if you want some pro extensions then it costs $69/year.
Conclusion
You should almost always use a legitimate email marketing platform that provides complete email delivery services, such as Constant Contact, Brevo (formerly Sendinblue), Drip, etc. when it comes to WordPress newsletter plugins. WordPress newsletter plugins like OptinMonster can assist with the problem of most of these platforms’ lack of robust signup form features. By connecting your WordPress website to robust email marketing services, these plugins allow you to combine the best features.
FAQs About Best Newsletter Plugins 2025
1. Which WordPress newsletter plugin is the best ?
The top WordPress plugins—Constant Contact, OptinMonster, HubSpot, Brevo, Omnisend, FunnelKit, SeedProd, Uncanny Automator, and Groundhog—will assist you in creating an emailing list.
2. Which WordPress plugin is best for SEO?
The best WordPress SEO plugins are Yoast SEO, which excels at content analysis and advice, and Traffic Light System, which offers a free version of its plugin with a premium version starting at $99 per year.
3. Are WordPress plugins free to install?
It is possible to install free WordPress plugins from the official WordPress directory. To access all the features, you might need to use the premium version, though.
