23 Best SEO Tools to Optimize the Website 2024 (Free and Paid)

How often have you read that if you want to take your website to the next level, you must make it Search Engine Optimized? The SEO services and SEO tools many offer are highly useful for dominating Google’s search results. To climb to the top of the search engine rankings, you must get your hands on these 12 Best SEO Tools!!

What is Search Engine Optimization?

The practice of optimizing websites and web pages to rank higher in the Search Engine Result Pages (SERPs) is called Search Engine Optimization. When your website is visible to the viewers, they click on it and dive into what you offer. We all want to reach more people every new day, and SEO makes it possible for us!

Before getting into the tools that can gather more audience for your website, you have to understand the key aspects of  SEO.

• Keywords: Keywords are the most important and basic step that you can take to grow your website. But what is it? It would help if you used keywords you know viewers are looking for, the keywords that are most relevant and in search for. You must figure out these infamous words and find them so users can reach your content.
• On-Page Optimization: You have to optimize your web pages to rank higher than others. This way, you can gather relevant traffic from the various search engines. It is quite simple to do once you get the hang of it; you have to optimize meta tags like title and description along with headings, content, and images and make your website responsive, i.e., mobile-friendly.
• Off-Page Optimization: You must go beyond your website to increase your ranking; off-page optimization allows just that. You can improve your authority and reputation by building quality backlinks in your content from different websites, social media promotion, and online mentions. We all know how marketing is a key factor in growth.
• Technical SEO: Modern Search Engines have come a long way, and we must ensure our website meets the technical demands it asks for. Optimize your website structure, improve the site speed, use XML sitemaps, implement schema markup, and ensure your web pages are properly indexed.
• UX Optimization: Your website’s visitors should have a comfortable and seamless experience with it, and you have to ensure users have a positive experience. Your website should be easy to navigate, have clear calls-to-action (CTAs), intuitive design, fast loading times, and be responsive. You want satisfied website users.
• Content Strategy: Content should deliver the users the answers to their questions. Your blog posts, videos, images, articles, infographics, and other content should be of high quality so that users spend enough time on their websites.
• Analytics and Monitoring: Analyzing your performance and working on it in the management world can work wonders. You have to track and analyze your website performance, determine how much audience it is gathering, determine how much effort you require, and determine what strategies are working. Traffic trends, keyword rankings, and user behaviour should be monitored properly to make informed decisions and adjustments for your website to grow more and more.

12 Powerful SEO Tools to Improve the Website’s Ranking

SEO is thriving today, and using these strategies will revolutionize your website’s performance in this competitive world. Your path to success lies in understanding the importance of these seven aspects. How can you do that? Let us dive into 12 useful tools that will help you to make your website rank higher than ever. 

1. Google Analytics

Google Analytics SEO tool is mainly used to analyze the behaviour of users. It provides much more information that will help you identify errors, issues, penalties, and many more that can help you determine the website bug.

Set up the Google Analytics SEO tool correctly, and then it makes the monthly reporting process very easy for you in one place. The saved data is used for situations where something goes wrong with the client’s Google Analytics access.

The important information about Google Analytics SEO tool is that it is free of cost. So, take your time thinking about choosing it. Here is the link where you can directly land on the Google Analytics website.

2. Google search console

What if I tell you there is a free technical SEO tool that will help you maintain your website’s presence? Google Search Console is your perfect partner for doing so.

Google Search Console Features

• Performance Report: When you know how your website performs in the search engines, the reality check makes you do better.
• URL Inspection Tool: This feature allows you to inspect a specific URL on your website to see how Google crawls and indexes it.
• Sitemaps: You can submit XML sitemaps to know how many pages from your sitemaps are indexed and how many errors were encountered during the indexing process.

What makes this tool very important for the website? 

For any professional SEO, a good SEO report is critical. If you still need to set up, we highly recommend you do so. This process can save you in case of any issues with the website. If the Google search console is wiped out, at that time, you can go back to the Google search console saved data.

3. Web Developer Toolbar

This  Web Developer Toolbar SEO tool is used to identify the issues with code like javascript implementations and Web Developer Toolbar. Turning off the CSS and JavaScript helps find where the problems are occurring on the website. It is not just limited to CSS and JavaScript issues; beyond that, it can also see meta tags, broken links, and alt text.

4. Screaming Frog

It is crucial first to perform a website crawl of this Screaming Frog tool before creating a website audit. By using different settings, it is possible to introduce the errors in the audit report.

Screaming Frog helps you identify the basics like:

• Meta Title
• Meta Description
• Canonical error
• Meta Keywords
• URL error
• Pagination issues
• SEO implementation issues

5. Webpagetest

We all know that page speed is crucial for the user; otherwise, the users leave the website in a second, which increases the bounce rate. Page speed is an evergreen topic for SEO. Webpagetest is an essential SEO tool for auditing the website.

The following factors are done with the Webpagetest SEO Tool:

• Competitor speed test
• Waterfall speed test
• Speed videos of Competitors
• Identify the loading speed of the website
• Start render time
• Time to first byte
• Document object model element (DOM)

6. Google page speed insight

Google PageSpeed is important for anyone looking to optimize their website’s loading time to rank higher in Search engine result pages. It’s not the only tool for checking page performance; it’s also used to analyze the website. At the same time, You’ll get one result from PageSpeed Insights and different results from other SEO tools. For effective analysis, it is important to maintain the mindset that the Google Page Speed Insight SEO tool provides only one part of the website audit.

It is recommended that multiple SEO tools be used for the website analysis.

7. Google mobile-friendly testing tool

The Google mobile-friendly testing tool helps check if your website works well on mobile devices. If it does, you could be gaining many users. Using this tool can show you how well your site works on mobile.

8. Google’s Schema.org structured data testing tool

The Structured Data Testing Tool is a great tool for checking schema errors. It tests your schema markup against data from schema.org and helps you find and fix issues before implementing it on your website.

9. GTMetrix Page Speed Report

GTMetrix gives you a different view of page speed. It helps you optimize CSS and JS files and clean up elements that slow down your website.

10. W3C Validator

SEO experts might only sometimes pay attention to code validators like the W3C Validator. However, these tools are important for any website because they help ensure the website’s code is written correctly. Small errors in your website’s code can cause significant problems, making your site function poor. Understanding and fixing code can be complex, so it’s wise to consult a developer who has in-depth knowledge. They can help correct any issues found by the code validator.

If the W3C Validator finds errors in your website’s code, you might need to make substantial updates to the code to fix these issues and improve your site’s performance.

11. Semrush

Semrush is a great tool for SEO because it provides precise data for researching keywords and technical aspects of SEO, as well as its ability to analyze competitor websites.

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12. Ahrefs

Ahrefs is an SEO tool used to understand how your competitors build links to their sites. It can also help find errors with the anchor text on your site. It can track when backlinks disappear from your website, which is useful for maintaining your site’s link profile. The tool helps identify the types of backlinks your site has, such as links from other networks or forums. It also flags high-risk links that could harm your site’s SEO.

13. SEO PowerSuite

If you are looking for a valuable asset that will take you to search for words that will not only improve your reach to the audience but also make your content high-quality, then you have to opt for this tool.

The best part of this tool is that it comes with a paid and unpaid version! So you can opt for the one that aligns with your pocket and doesn’t dip your budget rankings. It is a comprehensive tool with a user-friendly interface. Do you want a tool with data accuracy and regular updates? Well, you have got it!!

SEO PowerSuite Features:

• Rank Tracker: Monitor keyword rankings along several search engines. It even provides insights into the ranking fluctuations that take place over time.
• Website Auditor: If you want a comprehensive audit of your website, then you should use this feature. It identifies broken links, duplicate content, missing meta tags, and other on-page SEO factors.
• SEO Spyglass: Analyze your backlinks and get ahead of your competitors with this astounding feature. When the authority and quality of backlinks are identified, you know where to invest and where not.

14. Bing Webmaster Tool

Another Technical SEO Tool that provides free service is Bing Webmaster Tool. This tool specifically teaches how your website performs in the Bing Search Engine. It has features like a sitemap, keyword research, backlinks, and more. It is similar to Google Search Console. However, there are some additional features, too. Webmaster alerts you whenever your website faces security issues. It has diagnostic tools to help you overcome malware infections or phishing attacks. 

15. Moz Link Explorer

A tool offered by Moz allows you to analyze and monitor backlinks pointing to any website. This tool requires a paid subscription, but the features it provides are worth investing in. Pricing depends on several tracked websites, keywords, and access to additional tools beyond analyzing backlinks.

This tool provides competitor insights with comprehensive data and an interactive user interface. It is a great tool if you are already familiar with Moz.

Moz Link Explorer Features

• Backlink Analysis: When you can gather comprehensive data on backlinks, you get metrics like domain authority, page authority, spam score, and more to know which ones to choose for the best results.
• Link Metrics: This feature gives you access to detailed metrics for each backlink, like the anchor text used, follow vs. no follow statistics, and authority.
• Historical Data: You can track the history of the growth of the backlinks through this.

16. Serpstat

If you want to know how effective your website is regarding raking, opt for this tool. It also gives you insight into how well your keywords are doing compared to your competitors. 

It provides custom reports that can be highly useful for understanding your website’s growth pattern and working toward success. The tool has different plans so that you can choose the most convenient.

Serpstat Features: 

• Keywords Tracking: You can track how well your keywords are doing in the search engine results and make additional changes for your website to grow.
• Competitor Tracking: When you track your competitors’ keyword ranking, you get insight into what works and what does not. It is an effective tool for you to get ahead of everyone.
• Graphical Representation: The ease graphs put our minds to is commendable, which is what Serpstat’s graphic representation does. You can understand fluctuations and identify patterns with more ease.

17. SimilarWeb

We all want to be one step ahead of our competition, and no doubt you have to put in extra effort for it. Knowing how others are working, what they are doing, and where they stand helps us to analyze what we should and should not do. SimilarWeb will help you through this competitor analysis.

This tool requires a paid subscription, but the actionable insights, comprehensive data, integration, and customization will help your website to be better than others.

SimilarWeb Features

• Website Traffic Analysis: You can estimate total visits, unique visitors, page views, bounce rates, and average visit duration for any website given to you.
• Audience Demographics: The target audience of a website can be detected, which helps you know for which age group, region, or gender the content should be most relatable.
• Traffic Sources: You gather information about which platform attracts the most clicks from visitors and where digital marketing should be at its best.
• Competitor Comparison: Multiple websites can be analyzed regarding traffic metrics, audience demographics, and engagement levels.

18. Spyfu

If you want a free tool to help you conduct a competitive analysis, opt for Spyfu. This tool has almost the same features that SimilarWeb comes with for competitor analysis, such as SEO rankings, keyword analysis, and backlink profiles, and is pocket-friendly. However, the free version comes with limited features only. It is a good and trustworthy alternative.

19. Clearscope

Are you looking for a tool that helps you improve your articles’ relevance and performance? Clearscope works for high-quality content optimization to have the best-ranking content in the search engines.

It is a paid subscription model that provides data-driven recommendations, improves relevance, is efficient, and saves time when creating search-engine-optimized content.

Clearscope Features

• Content Analysis: It analyses all the top-ranking pages and identifies their keywords and repetitive patterns. Natural Language Processing (NLP) and machine learning algorithms understand semantic relationships to determine relevant terms that you can use.
• Optimization Recommendations: When it analyses the top-ranking web pages, it recommends keywords and terms for your articles.
• Competitive Insight: This tool tells you what the top-ranking competitors are using in their content so that you get onto the right track of content creation.

20. Pitchbox

Pitchbox tool mainly for marketing and link-building campaigns. As mentioned, you can only improve your ranking by building connections and letting people know about you. This paid tool provides just that to you.

With streamlined workflow, analytics and reporting, scaling, and relationship management, you can grow your website and build helpful links to promote yourself and attract an audience. 

Pitchbox Features

• Prospect Discovery: You can find influencers that are relevant to your website to increase your outreach amongst the target audience.
• Email Outreach Automation: You can draft emails; this feature will take responsibility for sending them to relevant prospects.
• Campaign Tracking and Analysis: The performance of your outreach campaigns can be analyzed to monitor email open rates, response rates, link acquisition, and overall effectiveness of your campaign. This way, you can know what works in your marketing strategies and what is not.

21. AnswerThePublic

You want to attract visitors to your website to help people with their queries. It would help if you opted for a tool to generate content that answers people’s general questions and queries. This tool comes with a free and paid version. It is highly regarded for its unique and helpful approach, which will help you to improve your ranking on search engines.

AnswerThePublic Features

• Keyword Visualization: All the query data from search engines is gathered, and you get keywords and topics that interest users.
• Search Trends Analysis: This feature analyzes search trends and patterns over time, which helps you with content strategies.
• Content Optimization: When you answer people’s queries, your content matches the user intent, so your website gets more visitors.

22. BROWSEO

If you want to get deep into how search engines view and interpret web pages, use BROWSEO. You are putting your foot in SEO’s foot to understand its mechanism. This free tool can be a significant step for you to know how search engine optimization works, what it wants, and how it wants it. 

BROWSEO Features

• Visualization: You get to see web pages in a text-based format, broken down into HTML elements of headings, meta tags, alt tags, and other elements that will make you understand what the high-ranking web pages have that you might lack. Hence, you can investigate what is missing and work on it.
• Meta Tag Analysis: You learn about the meta tags as search engines see them.
• Mobile-Friendly View: You know whether your website is responsive and users love a friendly interface.

23. SEOmater

An audit tool that provides insight into how well your website is doing on search engines will let you know if your time is being invested right or if there is an urgency to make changes. You require performance metrics to grow and improve, and so does your website, and SEOmater is the correct tool for this push. This tool includes a free and paid plan to improve and skyrocket your website’s rankings.

SEOmater Features

• Website Analysis: Various SEO factors like metatags, headings, content quality, internal and external links, mobile friendliness, and page speed are analyzed, and recommendations for improvement are given.
• Performance Metrics: Page load speed, server response time, and overall website performance are given to have a better user interface for more visitors.
• Competitor Analysis: Users can compare their website’s performance with their competitors, which can be used for improvement.

Final Thoughts

The success of our website lies in making it reachable, friendly for users, and just the best in all aspects so that it becomes one of the highest-ranking ones. It differs from an overnight success story, as it will require much time and dedication. These tools are the support we need to thrive in this competitive world and to make ourselves seen. Your website’s ranking should be on such a level that it gets millions of clicks every day, and using these tools can make it possible. 

Search Engine Optimization boosts your visibility, builds credibility, and drives growth. It is a golden key for you to make your vision for your website a reality. If you want your website’s digital