As a content creator, you know how high-quality backlinks play important role in off-page optimization of the blog or article. Improving the content’s authority depends on quality backlinks to meet high standards to maximize their effectiveness.
Are you a passionate content creator who wants your content to rank higher with the help of backlinks? If you’re going to include high-quality backlinks in your content. Let us get into competitor backlink analysis tools to get your content’s ranking above others in search results.
What are backlinks?
If your blog has micro information on a topic, like you just skimmed about it and want your readers to gather more information, you can add an incoming link that will take the readers from your webpage to another website. Backlinks are crucial for Search Engine Optimization (SEO) because they influence your website’s popularity, relevance, and authority. These backlinks act like a vote of confidence to show readers your content is valuable and credible.
There are two types of backlinks that you can use in your content:
- DOFOLLOW: These links pass authority and influence search engine rankings.
- NOFOLLOW: These links do not influence rankings directly but can still drive traffic to your site.
If you are wondering how you will know which backlinks are better and which you should avoid, then you can opt for backlink analysis tools to check the quality of the backlinks so that you are ensured that your content will show up on search engines. You might be wondering how one does this backlink quality check, and is it possible to get backlink free? Before we get into it, we must understand some critical aspects of backlinks.
What are the importance of backlinks in SEO?
The key ranking factor that search engines use is backlinks, so if your website includes several backlinks, it will be more likely to appear in SERPs. That’s why you need tools with features like a backlink counter to gain a large audience.
Quality Vs. Quantity: In today’s world, even backlinks hold different reputations and relevance. That is why you should focus more on having quality backlinks from relatable sites in your content and a backlink quality checker rather than letting your visitors jump from your webpage to numerous unrelated and low-quality sites, as it will be useless. Some tools will provide you with high-quality backlinks for free and even check the quality of backlinks for you.
Natural vs Unnatural: Marketing and relationship building are the key aspects for gaining success in all sectors, and that is why natural backlinks are better, as they are earned through high-quality content and relationship building. On the other hand, unnatural backlinks are bought or obtained through manipulative practices, which can even lead to penalties from search engines.
Anchor Text: The anchor text needs to include relevant keywords because the text used in hyperlinks is how search engines interpret the relevance of the linked content.
Link Building: You must be familiar with guest blogging strategies, creating valuable content, participating in forums and communities, and networking with influencers in your industry. This is how you will be able to build a strong backlink profile.
Monitor and Maintain: Tracking backlinks is a good way to protect your website from harmful or irrelevant sites that might lead to your content. You must ensure that you are using high-quality backlinks, but also ensure that relevant sites are doing so too. It would help if you kept an eye out for using relevant backlinks that will not get your site in trouble. Indulge in regular backlink quality checks for your safety.
After you are familiar with how backlinks work, why you should use backlinks in your content, and how you should do that, you can start implementing this strategy for a higher website ranking in search engines. Many free competitor analysis tools will help you to get ahead of the competitor websites. You can get backlinks for free through them, and these backlink checker tools will not only get you backlinks but also check the website’s backlinks. You know how important it is to check the quality of backlinks because here, quality matters more than quality and all that is given to you.
10 Backlink Checker Tools to boost SEO 2024
1. SEMRush
One of the best backlinks checker tools you can opt for is SEMrush. This highly recommended comprehensive tool is a great option for checking the quality of backlinks and allows you to do competitor analysis, too. It is used for tracking and monitoring backlinks, and you can get customizable reports on the backlink data.
SEMrush Features:
- Backlink Analysis: You get detailed insights into the backlink profiles; this feature is a backlink counter that tells you the type of backlink, too. This free competitor, backlink analysis tool identifies your competitors’ top-performing backlinks and offers a comparison with your content.
- Anchor Text Analysis: You will get to know the distribution of anchor texts pointing to your site or a competitor’s.
- Disavow Links: If you are looking for a backlink checker tool that offers to check the quality of backlinks with accuracy, then this feature of SEMrush will make this tool a winner for you.
SEMrush Pricing
Even though SEMrush is a tool that helps you to include high-quality backlinks for free in your website, it does come with three paid options:
- Pro: $139.95/month
- Guru: $249.95/month
- Business: $469.95/month
2. MAJESTIC
Majestic is another well-regarded backlink checker tool that gets backlinks and checks their quality. Tracking backlinks has become easier with this backlink checker tool due to its trust and citation flow. Majestic gives you a backlink profile while offering you link authority.
Majestic Features
- Backlink Profile Analysis: You get detailed insights into the backlink metrics like Trust Flow, Citation Flow, and the number of referring domains. It checks the quality of backlinks and provides your website with a higher reputation.
- Topical Trust Flow: If you want your backlinks to be classified according to the topical relevance of the linking sites, then this backlink checker can be done for you.
- Integration: This tool is well-regarded because it allows you to integrate it with other SEO tools more efficiently.
Majestic Pricing
This backlinks checker tool is not only a backlink counter or a way to check the backlinks of a website, but it can also check the quality of backlinks and do the job of tracking backlinks free of cost. However, you can opt for a paid version for better results and additional features.
- Lite: $55/month
- Pro: $110/month
- API: Custom pricing based on usage and needs
3. RESPONA
This new tool has gained much attention in backlink checker tools. It gives you competitor backlink analysis and quality metrics to check the quality of backlinks. The link monitoring feature keeps you updated about new or lost backlinks. You can get backlinks through RESPONA and keep a backlink quality check.
Respona Features
- Backlink Checker: You will get detailed insights into the backlink metrics and check the website’s backlinks. You can compare your backlink profile with the competitors to identify your link-building strategy’s strengths and weaknesses.
- Monitoring and Alerts: As said, you can get high-quality backlinks as you receive notifications for new backlinks, lost backlinks, and changes in the domain authority so that you can check the quality of backlinks.
- Custom Reports: RESPONA generates customizable reports so that you know the impact of your backlink acquisition efforts.
Respona Pricing
This is not a free service, as RESPONA comes with a 7-day free trial, but you have to get a paid subscription to use this backlink checker tool.
- Starter Plan: $29/month with basic features and up to 5 domains
- Growth Plan: $79/month for expanded features and up to 15 domains
- Business Plan: Custom pricing
4. UBERSUGGEST
Ubersuggest is a versatile SEO tool with unique features and a great backlink checker. You get high-quality backlinks for free, and Ubersugegst even checks the quality of your backlinks. This free competitor backlink analysis tool is a highly reliable source for increasing your site’s rankings.
Ubersuggest Features
- Backlink Profile Analysis: With detailed insights into backlink metrics, including a backlink counter, you can compare your backlink profile with your competitors to identify gaps and opportunities for new backlinks.
- Domain and Page Authority: You can access the authority of the linking domains and pages through the proprietary metrics that this backlink checker tool offers.
- Anchor Text Distribution: You can optimize relevant keywords in your hyperlinks through this.
Ubersuggest Pricing
The basic features included are getting high-quality backlinks for free, having the liberty of a backlink counter, and checking the quality. A backlink quality check is essential for relevance and higher ranking. It also comes with additional advantages for which you have to get the paid version.
- Individual Plan: $29/month or $290/year
- Business Plan: $49/month or $490/year
5. BUZZSUMO
Rather than being a dedicated backlink checker tool, BuzzSumo is a content research and social media analytics tool. It finds underrated bloggers similar to your niche so that you can build relations and help each other out through backlinks.
BuzzSumo Features
- Backlink Analysis: You can get backlinks that point towards specific content that aligns with your website.
- Influencer Identification: This link-building feature can help you identify influencers who share or link content based on specific domains or topics.
- Content Alerts and Insights: Receive alerts when new backlinks are discovered and perform a backlink quality check on them through their performance.
BuzzSumo Pricing
This backlink checker tool offers several pricing plans.
- Pro: $99/month for individual and small teams
- Plus: $179/month for larger teams
- Large: $299/month for agencies and enterprises
6. MOZ PRO
If you are looking for a comprehensive SEO tool that gets you backlinks and performs other functions, Moz Pro is the right choice. It works as an efficient backlink checker tool and provides competitor analysis, too.
MOZ Pro Features
- Spam Score: If you are afraid that spammy backlinks will affect your site’s SEO performance, then Moz Pro will eliminate your worry by assessing these backlinks and performing backlink quality checks for you.
- Link Intersect: You get to identify websites that link to your competitors but not your website so that you can identify potential link acquisition opportunities.
MOZ Pro Pricing
MOZ Pro is not a free tool, so you must pay to access its features. An option is for a 20% discount on annual plans when paid upfront.
- Standard: $99/month with backlink analysis
- Medium: $149/month
- Large: $249/month
- Premium: $599/month
7. SERPSTAT
Another full-performance SEO tool that also provides backlink analysis facilities? Yes. You can get backlink analysis, metrics, anchor text analysis, link quality analysis and more through Serpstat. It is a competitor backlink analysis tool that provides several SEO features.
SERPSTAT Features
- Anchor Text Analysis: Users can analyze the anchor text distribution and optimize relevant strategies for better SEO performance.
- Link Quality Analysis: By now, you will have understood the importance of a backlink quality check. You can identify potentially harmful backlinks by assessing their quality and relevance.
- Historical Data: Users can track changes in their backlink profiles over time to monitor SEO effectiveness and link-building efforts.
SERPSTAT Pricing
This tool also comes with several pricing options and different sets of features.
- Lite: $69/month for basic features
- Standard: $149/month for expanded features
- Advanced: $299/month for extensive features
- Enterprise: Custom pricing available.
8. AHREFS
Ahrefs is one of the most potent and comprehensive backlink checker tools that offers a suite of SEO tools designed to analyze backlinks, keywords, and the overall performance of your website. Backlink analysis has been made easy with Ahrefs and a backlink counter.
AHREFS Features
- Backlink Metrics: You can get backlink quality checks and even check website backlinks through domain rating, URL ratings, referring domains, backlink types, and anchor text distribution.
- Broken Link Checker: Ahrefs can identify whether a link is broken on the website or check for lost opportunities.
- Link Intersect: To expand their backlink domain, users can discover websites that link to competitors but not their own.
AHREFS Pricing
Ahrefs has a 7-day trial for $7, but you can enjoy its features through several pricing plans.
- Lite: $99/month
- Standard: $179/month
- Advanced: $399/month
- Agency: $999/month
9. SE RANKING
This all-in-one SEO platform is a great tool to invest in for all your needs to become one of the best-ranking websites on search engines. With high-quality backlink analysis and disavow tool integration, you should not shy away from getting a paid subscription to SE Ranking.
SE Ranking Features
- Backlink Analysis: If you want a backlink checker tool that checks the quality of backlinks and provides you with competitor analysis, do give this tool a shot.
- Link Quality Assessment: This feature ensures that you manage potentially harmful backlinks for Historical Data – You can track changes in backlink profiles to assess the impact of SEO efforts and ensure you are on top of the game.
SE Ranking Pricing
You can try the 14-day free trial of SE Ranking to understand whether you want to buy its subscription or not. The several pricing plans are
- Optimum: $39/month
- Plus: $89/month
- Enterprise: Custom Pricing
10. BUZZSTREAM
Buzzstream is a tool that will help you build links and manage relationships. It does facilitate backlink tracking as you can build relationships with influencers and website owners who will help you with your backlink adventure.
Buzzstream Features
- Link Monitoring: You can monitor the status of outreach efforts and track responses related to your requests or collaborations.
- Relationship tracking: When you interact with various users and website owners, you get access to quality and natural backlinks, which is extremely important for your website’s performance.
Buzzstream Pricing
It is not a free tool, but it ensures you get high-quality website backlinks. The pricing of BuzzStream is like
- Starter: $24/month
- Group: $99/month
- Professional: Custom pricing
Final Thoughts
If you want to signal to search engines the authority, credibility and relevance of your websites, you should understand that including high-quality backlinks is a crucial step. These tools mentioned above will turn out to be the holy grail for you if you want to increase the ranking of your website in search engines through backlinks. The backlinks will drive traffic from other sites to your hard work to keep your audience expanding.
Besides benefiting your website’s search engine optimization, backlinks improve professional relations and open doors for collaborations and new opportunities. A diverse and high-quality backlink profile will help you in several ways, so trying these tools will only bring more traffic and better responses to your website.
More Resources:
> Cannibalization: How to Identify & Fix Keyword Cannibalization to Boost SEO
> What is breadcrumb navigation for SEO?
> Mobile SEO Mistakes
> How do we improve page speed- The Complete Guide
