The US Dollar Store, also called 99 Store, is an American franchise that is spreading quickly in India. You can find many products here, such as food, beverages, health & beauty items, candies, items for pets, accessories for your car, toys, gifts, home decor, and a lot more.
With a wide range of 20 product categories and more than 10,000 premium products, 99 Store offers international brands to people of all ages and income levels, including families, students, teenagers, and children.
Let’s dive in to see how you can get a 99 store franchise in India. But first, let’s look at the benefits.
Benefits of 99 Store Franchise
1. Low Investment, High Returns: Starting a 99 Store franchise requires a relatively low initial investment, making it accessible for first-time entrepreneurs. The business model allows franchisees to achieve break-even and stable profits much faster, since the setup cost is low and the profit margins are good.
2. Wide Product Range: The 99 Store attracts customers with more than 10,000 products in 20+ categories, including food and home decor. Because of this variety, many people keep coming back, leading to higher footfall and consistent revenue from both business and residential areas.
3. Global Brand Recognition: The US Dollar Store (99 Store) is known worldwide for offering value and high-quality products. The trust and reputation of the parent company help franchisees quickly draw customers and succeed in the market.
4. Full Business Support: Franchisees receive comprehensive training and ongoing support in store setup, inventory management, marketing, and operations. The brand’s experienced team ensures that even newcomers to retail can confidently manage their store and grow the business with continuous guidance and expert assistance.
5. No Issues with Manufacturing: Franchisees do not have to worry about sourcing or suppliers because the 99 Store manages these tasks. As a result, store owners can spend less time on supply chain problems and more on their sales, customer care, and improving the business.
6. Flexible Formats for Shopping: You can find the franchise in all sorts of sizes, from small kiosks to large stores. It means entrepreneurs can begin with a starting format based on their budget and grow later if needed.
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How to Start Your 99 Store Franchise in India?
Here’s a step-by-step guide with requirements
Step 1: Research the Franchise Model
Make sure you understand the business model, products, ways to invest, and the rewards before you apply to the 99 Store. Surf the website, reach out to current franchisees, and review what kind of support is offered.
Step 2: Check Eligibility and Budget
You must fulfil all the requirements before moving on.
- The intended investment is between ₹20 and ₹25 lakhs.
- You must have access to a space of 500 to 1000 square feet, whether you own or rent.
- A passion for retail and working with customers.
Step 3: Decide on the Right Place
Choose a busy place, for example, a market, a housing area, or close to schools or colleges. It will assess whether your location is suitable for building the store.
Step 4: Apply for the Franchise
Find the franchise inquiry form on the 99 Store website and fill it out, or reach out personally to their business development team. Enter your name, the amount you want to invest, and what city or region you prefer.
Step 5: Discussion and Approval
After checking your application, the company will call you to discuss your career aspirations and your experience in business. When approved, you will receive an agreement that outlines exactly what the franchise covers.
Step 6: Store Setup and Training
Following the signing of the agreement:
- The company makes sure its brand colours and style are used in its interior spaces.
- Products and inventory are obtained by the company.
- You have the skills to manage store management, such as bills, stock, and customers.
Step 7: Grand Opening
The brand will assist you in promoting and introducing your store once everything is set up. You have access to promotional materials, nearby advertising, and tips to find your initial customers.
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Requirements to Start a 99 Store Franchise:
- Capital of ₹20–25 lakhs.
- Retail space of 500–1000 sq. ft.
- Business license and GST registration.
- Store interiors (as per brand specs).
- Commitment to full-time store management.
- Willingness to follow the brand’s operating guidelines.
Conclusion
Starting a 99 Store franchise is a smart way to enter the retail business with the backing of a trusted global brand. With little required from investors, a large selection of products, and comprehensive help, the company offers a path to lasting success.
Whether you’re a first-time entrepreneur or looking to expand, the 99 Store franchise model provides a proven path to profitability with minimal risk. Start your journey now and join a fast-growing retail network that is making a difference in India.
FAQs About 99 Store Franchise 2025
1. What is the initial investment required?
The startup cost is normally between ₹20–25 lakhs, depending on the locality and area of the shop.
2. What is the franchise fee?
The franchise fee is approximately ₹5 lakhs, included within the total investment.
3. What is the royalty fee?
There is usually no ongoing royalty fee, but this may vary by location or agreement—confirm with the company directly.
4. What is the expected return on investment (ROI)?
Franchisees can expect ROI within 12–18 months, depending on sales performance and location.
5. What is the store size requirement?
You’ll need a retail space of 500 to 1000 sq. ft., either owned or rented.
6. What support is provided to franchisees?
New franchisees get support with setup, sourcing goods, hiring and training workers, branding, and marketing.
7. Can I own multiple franchises?
Yes, eligible and top-performing partners may participate in multi-unit franchising.
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